Well, this weekend, my wife shared with me something that she thought would add to our discussion. As you know, she’s involved in the marketing of cosmetics to women under 35. I’ll be interested in your thoughts.

Her division operates a number of Web sites to drive awareness and shelf activity for several brands. Some of those sites … like eye skin care uses product reviews as a tool. Her vision for leveraging mobile web would be to serve up specific product reviews to women while they are in the store shopping for cosmetic products.

Her question to me (and our Mobile Monday Dublin group) was whether or not we thought that there was a way to use a blue tooth like technology to recognize proximity to products in a store and then serve up an ad for one of their products.

Thoughts?

Technorati Tags: Blue Tooth, Cosmetics, Eye Skin Care, Mobile Monday Dublin, mobile web

We all believe (I assume) that the next evolution of the web is its becoming become mobile. In ten year’s time, I think we’ll laugh that we ever doubted it.

But what will it look like? Will mobile-operator portals straddle the ecosystem? Will the kings of today’s web seamlessly make the transition? Or will new portals, services, and leaders come through to dominate this new medium? Is it even a new medium at all?

So plenty of future-gazing stuff… and we’ll have a number of panellists from various corners of the industry present to cast their predictions and stimulate healthy discussion.

Technorati Tags: mobile monday, mobile web