We promised that we’d throw out topics to stimulate discussion about mobile web … where it’s going and when we’ll see it’s arrival at full potential.
Well, this weekend, my wife shared with me something that she thought would add to our discussion. As you know, she’s involved in the marketing of cosmetics to women under 35. I’ll be interested in your thoughts.
Her division operates a number of Web sites to drive awareness and shelf activity for several brands. Some of those sites … like eye skin care uses product reviews as a tool. Her vision for leveraging mobile web would be to serve up specific product reviews to women while they are in the store shopping for cosmetic products.
Her question to me (and our Mobile Monday Dublin group) was whether or not we thought that there was a way to use a blue tooth like technology to recognize proximity to products in a store and then serve up an ad for one of their products.
Thoughts?